Dr. Scholl's

Founded in 1906 and headquartered in New Jersey, Dr. Scholl’s is the world's leading footcare brand, holding the #1 market share position across its core product categories. Initially focused on foot care support solutions (e.g., insoles and orthotics), the company has recently expanded its product catalogue into higher-margin segments across the Aid (e.g., blister cushions, wart removers, etc.) and Care (e.g., creams, lotions, etc.) categories. Dr. Scholl’s serves middle-class consumers through a comprehensive portfolio of both budget-friendly and premium products. Its diverse distribution network spans multiple retail channels, including mass, drug, grocery, independent pharmacy, and specialty stores, as well as leading e-commerce platforms such as Amazon. 

Dr. Scholl's logo

Sponsor: Yellow Wood Partners

Consumer Products

Parsippany, New Jersey

www.drscholls.com